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Brokerage, advertising & compliance · Dubai Land Department / RERA

Dubai real-estate cold calling, marketing consent and do-not-call rules

Property marketing calls and messages should follow current UAE and Dubai rules, consent, approved sender identity and any do-not-call requirements. Buying a lead does not remove compliance obligations.

Reviewed by Rapid Deals: 6 Aug 2026Next scheduled review: 6 Oct 2026Level: regulated
What this means in practice

Apply the framework to the real facts.

Record the source of consent, campaign, sender, opt-out and suppression. Do not upload private numbers into uncontrolled personal broadcast lists.

What to check

  • Consent source and purpose
  • Sender and brokerage identity
  • Do-not-call or opt-out status
  • Approved campaign and permit
  • Data retention and deletion

Common mistakes

  • Calling scraped numbers
  • Continuing after an opt-out
  • Using personal WhatsApp broadcasts without controls
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