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Off-plan & development · Dubai Land Department / RERA

Dubai off-plan advertising permit, QR code and Madmoun

Dubai real-estate advertising requires the applicable permit, and an off-plan property should not be marketed without the project and escrow requirements being satisfied. The permit details should match the actual claim and property.

Reviewed by Rapid Deals: 6 Aug 2026Next scheduled review: 6 Oct 2026Level: regulated
What this means in practice

Apply the framework to the real facts.

Scan or verify the permit through the official service and compare project, developer, broker, price claim and validity. A permit does not prove investment suitability.

What to check

  • Permit number or QR code
  • Brokerage and project name
  • Validity and advertisement type
  • Price and offer shown
  • Project and escrow registration

Common mistakes

  • Treating a permit as a return guarantee
  • Reusing a permit for a different campaign
  • Publishing a changed price without checking approval
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